CASE STUDY
OVER 700 CONVERSIONS THROUGH A SUCCESSFUL COLLABORATION
About the customer
The Bucharest law office in the presented case study has been offering legal services at the highest level for over ten years. The team consists of several lawyers with different specializations, therefore the prospects to whom we addressed the promotion campaign constituted a new challenge for the targeted results.
FIRST STEP - WE BUILD A SOLID ONLINE PRESENCE
Our client asked us for help with their Google Ads campaigns and we collaborated to find out how together we could build an online image that would help them stand out from the competition, showcasing the services and expertise of the law firm team in the most effective way.
OUR SOLUTION - MORE ACTIVE GOOGLE ADS CAMPAIGNS
We started the collaboration with a thorough meeting with our clients that helped us determine the services they wanted us to focus on. We also researched the market in depth, and this action allowed us to find out what the strengths of their business were but also how we could help them reach the number of customers they wanted.
We currently have seven Google Ads campaigns running, but over the years of our collaboration, we have run a larger number of campaigns until we have achieved the results the law firm desired. We monitor our clients' accounts weekly and are constantly looking for new ways to improve our results and increase our clients' profits.
Over 700 new potential customers, just through online campaigns
Our most successful approach was a campaign that brought in 749 leads over 6 years with a 9.29% conversion rate!
To achieve these numbers, our strategy was based on powerful tools and a mindset that helped us look at everything from the perspective of our client, but also from that of the prospect.
We try to think like a potential customer, asking ourselves what searches we would do, what keywords we would use and what is the most important factor in making the decision to work with this partner.
THE CHALLENGE - FIRM COMPETITION AND HIGH CONVERSION COSTS
The challenge we faced in managing this campaign was the high competition in this field, but also the high cost of conversions.
Therefore, we devised different approaches that helped us achieve our intended goal.
Our efforts were productive and we achieved a conversion rate of over 9%.
CONTINUOUS OPTIMIZATION IS THE SECRET BEHIND CONSISTENT RESULTS
We monitor the account permanently optimizing our approach with weekly audits, performed by our PPC specialists.
Our expertise leads us to improve each campaign until we are sure it will deliver the desired results.
We are constantly in touch with our clients to ask for feedback on the direction of campaigns and for changes along the way.
Feedback is an essential part of our improvement work.
Through weekly or monthly reports, we constantly make sure that each campaign is harmonized according to the client's requirements .
WANT A JUST AS PRODUCTIVE APPROACH FOR YOUR LAW OFFICE?
CONTACT OUR PPC SPECIALISTS
Our experts will guide you through the digital marketing process, collaborating with you to create the most effective strategy for your practice.
At the core of an effective marketing strategy is the ability to address your ideal customer with the right message so that they are positively influenced according to your business objectives.
Under a comprehensive strategy, online marketing solutions can offer you efficiency and results in reaching your sales goals.
An effective online marketing strategy will help you stay one step ahead of your competitors and achieve your business goals – a wider portfolio of clients, stability and business development, and a flawless and attractive brand image.
COMPLETE THE FORM
SEE WHAT OUR CUSTOMERS SAY ABOUT WORKING WITH US
Attorney
From the free consultation, I realized that I missed out on many marketing opportunities because I didn't have enough information or time to do this by myself. The team helped me to explore my options and to attract new customers for my practice. I highly recommend working with them for clarity and results in attorney marketing.
Attorney
As a busy attorney, I couldn’t find time to create and follow a marketing strategy for my practice. I was struggling to keep up with a very unorganized marketing agenda while tending to my client's needs. With specialized help, I can finally see how digital marketing can help my practice grow in a steady rhythm.
Manager
In the legal field, priorities are sometimes different than in other businesses. Marketing resources and communication channels can be omitted from this list of priorities, and this is reflected in interactions with prospects. With the help of the team, we were able to develop an effective plan that increased the profitability of our office and defined an online image that represents our services and activity.
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For law firms that want to assert themselves through a good image and a constant flow of new clients, PromoAvocăti offers effective online marketing solutions specialized in this field because it has a team of professionals with experience and results, which are based on creativity and complex of time-tested procedures.
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